Airbnb SEO Made Simple: What You Need to Know
Just like any other rental platform you see online, getting visibility is one of the crucial components that every property manager takes into account. At the back of your mind, you might be thinking, “Does Airbnb listing needs to be optimized?” or “Where should I even start?” and it’s pretty normal. It shows that you want to improve something in the long run.
In this article, we are going to show you some of the practices that would boost your listing’s visibility and ranking on Airbnb. Each page only shows 17-18 listings and understanding how it works would give you better knowledge on pulling a steady stream of bookings.
But what is Airbnb SEO?
Search Engine Optimization or SEO is a process of enhancing your website to heighten its visibility for better and relevant searches. And just like Airbnb, there are ranking algorithms that determine what listing should be placed first in search results. The SEO run by the platform will guarantee users that the results shown are exactly what they’re looking for: accurate listing searches.
Laid out below are ranking factors that affect your listing’s reach:
Updated Airbnb Listing Descriptions
Customers like to skim through short content they see on the screen. One way to grab their attention is by codifying listing descriptions that are concise, catchy, and inviting. Airbnb allows you to create your own title and descriptions so take this opportunity to highlight what your property has to offer. You can include:
- Points of Interest (e.g. near the airport, close to downtown area)
- Summary and configuration of the property
Keep in mind that customers need immediate information from what they’re browsing. Providing these details will help them decide and construct an initial idea of what your property looks like. This will also help you rank better because organic clicks push your listing higher in search results.
Airbnb On point Listing Photos
Imagine yourself booking a 2-day trip then you arrive in a completely different ambiance that is far from the photos posted in that listing. Frustrating, right?
It is imperative to always update listing photos because we don’t want to mislead customers in any aspect there is. If you’ve made changes on the interior such as repainting the walls, changed the bed size, or renovated the bathroom, you should update these to your live listing to let prospective customers know about it.
Airbnb Guest Communication
Airbnb’s in-app message makes it easier for both host and guest to communicate as long as they have a reliable internet connection. As a host, it is expected of you to respond within 24 hours whenever there is an inquiry about your listing. Your response rate is the percentage of how punctual you are in terms of responding to inquiries and replying to guests’ concerns.
Though you can take advantage of automatic message software online, there are also management services that include 24/7 support (replying and monitoring guests). You can also use the Saved Message feature located on the message thread where you can type in your reply.
You can see there besides the photo icon is the saved message list icon. Click it to view your previous saved messages or start creating a new one.
Pricing makes a total difference when you’re trying to gain more bookings for your property. Lowering the price will boost your occupancy rate but you’re also risking unavoidable damages along with it.
This factor is a bit complicated to venture into especially if you don’t know how your competitors work. Luckily, Airbnb has a Smart Pricing feature where the platform automatically adjusts your listing’s nightly rate depending on the availability and competition around the area. To turn on this feature:
- Select a listing and click Pricing at the top of the page.
- Next to Nightly Price, click or tap Edit.
- You can see there Smart Pricing, click the toggle to turn on and off the feature.
- Now enter a minimum and maximum price and click Save.
To set a custom price for specific nights, weeks, or months, click here.
Guest Reviews are Important
Both hosts and guests can leave a review after the check-out process. You are given 14 days to construct it and it will not be shown unless both of you left a review on each other. If only one party leaves a review, it will be made public after 14 days.
Reviews are considered one of the significant factors that make your listing more credible to online users. The quantity and quality can impact your search performance as this will be the basis of some customers when booking your property for short-term rental. Aim for 5-star reviews and you will see positive results over time.
To ensure that coveted review, you have to provide a positive experience to your guest. After his check-out, you can leave a quick message thanking him for choosing your listing and if he’s able to cite how good the stay was, it’s your cue to leave a review and let his curiosity lead him to write a review as well.
But if it’s the other way around, check out our article on how to handle a bad review here. (hyperlink “here” with our own article about it.)
From Inquiries to Bookings
As much as possible, you have to convert inquiries to official bookings because this will alert Airbnb that you’re able to accommodate them. The more bookings you get, the more revenue you will earn and the number of reviews will also increase. And the more reviews you generate, it will be easier for you to rank higher in search results because Airbnb puts more weight on trust and imparting experience to guests every after stay.
That is a simple logic you have to follow to gain better reach and attract an audience not just locally but globally. Maintain it and you might get the Superhost benefits that other hosts are dying to get!
Instant Book Feature
Turning on the Instant Book feature allows the guest that meets a host’s requirements to book immediately. Instead of sending a reservation request, this feature will help you generate more bookings especially for those last-minute guests or those who already have verified profiles.
An updated calendar means you’re taking Airbnb hosting seriously. Airbnb feels more confident placing your listing on the top spot knowing your calendar and pricing are accurate. Make sure to keep tabs whenever you have new bookings, your weekly and monthly prices should be ready if ever guests ask about it.
Length of Guest’s Stay
Your guest’s stay length is considered a factor especially if you need to generate more reviews for your property. We suggest that you adjust it to at least one or two-day minimum stay so you can accommodate more bookings a month.
But if you prefer long-term guests to book your place, make sure that you’ve properly optimized your descriptions, photos, and the interaction time you give to them in a day.
We’ll help you realize your property’s potential as we specialize in hosting management and cheap accommodation while maintaining professionalism and commitment towards our clients and guests. For more information, you call us at 1-888-537-7769 or email us at email@example.com.