The good thing here is Airbnb has a unique Search Engine Optimization or SEO used by millions of hosts worldwide. If you took the time to learn this strategy, then it will just be a matter of days before your listing gains recognition and climb its way to the first page of search results. So here are some valuable tips you can actualize on your current property that will catapult it to success.
Build an Impression
Almost all Airbnb users are visual customers, which means they draw impressions depending on what they see on your listing – nightly rate, descriptions, photos, and the settings you set up. Your reputation as an Airbnb host will help you get across your targeted audience. But you can’t achieve that if you don’t build an impression on the platform.
Achieving the coveted “superhost” status is one of the ways to gain potential bookings. Branded as a superhost will not just make your listings stand out but it will also boost your confidence in terms of serving guests the Airbnb way. To ensure a steady stream of bookings, you should:
- Be familiar with your guests’ needs.
- Provide self-check-in options.
- Make sure you’ve stocked enough essentials during their stay.
- Avoid surprise visits.
- Make them feel you’re within reach (via phone or e-mail.)
Utilize Airbnb SEO
Airbnb SEO is one of the key factors that determine your listing placement in the search results. If you don’t optimize your listing, chances are, it will not be visible in top results and guests will have a hard time locating it.
Optimizing your Airbnb listing is not as complicated as you think it is. If you plan to invest in your listing for a long period, then it is essential to take the time to learn how to make it more appealing to the public. It includes:
- An updated calendar.
- Factual listing descriptions.
- Weekly or monthly price adjustments.
- Well-lit photos of the property.
- Earn positive reviews from recent guests.
To learn more about Airbnb SEO, click here.
Take Advantage of Social Media Platforms
The digital era has given us limitless opportunities if you know how to use it wisely. Social media platforms, for instance, are great outlets to boost your online presence and to gain traction from viewers who aren’t using Airbnb.
You can share your Airbnb links to your Facebook, Twitter, and even Instagram accounts. By doing this, Airbnb will notice organic clicks from your listing and will rank it higher in the search results. These platforms are being used mostly by Millennials and Gen Z users so if you’re target audience are them, then taking advantage of this resource will benefit you in the long run.
Creating your Own Website
You’re probably thinking, “Why should I create a website if I can enlist my property on Airbnb or other home-sharing platforms?” Well, having your website set up online offers you an edge over other competitors and here’s why.
Your website gives you credibility and authority. You can redirect users to your website as they have an option to book it using Airbnb or book the property using the website. Though having a website is not compulsory for Airbnb hosts but still, it will help you gain more clicks and an avenue to promote your social media accounts and resources related to your listings.
A Clean Airbnb Attracts Decent Guests
How you deliver your property online determines the guests who will potentially book it. Having it said, it is only imperative to keep your place sanitized and cleaned after your guests’ stay. Airbnb released a comprehensive cleaning protocol as a guide for hosts when cleaning their individual property.
Take the time and block off a day or two from your calendar to clean the place. Make sure every edge of the property is squeaky clean, dust-free, and guest-ready. You don’t have to compromise the cleanliness of your property just because you need more bookings for a specific month, as this might lead to a bad review and a dissatisfied Airbnb experience from your guests. Remember that we, as hosts, need to safeguard the welfare of our guests and next guests we will be accommodating.
There are so many channels you can freely browse online should you need materials to learn about short-term rentals. You can take some inspirations from other hosts as well, such as how they manage their own properties and what system do they follow if they’re managing multiple properties.
The best practices that you might be doing today may not be applicable in the succeeding months so learning is your best company when pursuing this industry. Ask your guests for some feedback about their stay, take note of the things you need to improve and put them into use for your next guests. It’s never a bad idea if you are willing to take those constructive criticisms and strive to be a better host the next time around, right
At Prowess Property Management, one of the property management companies that specialize in short-term renting, we will help you realize your property’s potential as we specialize in hosting management and cheap accommodation while maintaining professionalism and commitment towards our clients and guests.